In addition, a vast patrimony of experience has been accumulated in our research and development department which has allowed Safilens to come to market with truly innovative products. This is due not only to the in house lens design capabilities, but also because of a fully equipped contact lens lab that has the latest in contact lens manufacturing machinery. This allows Safilens to develop and test all types of geometries in a short amount of time without having to use outside resources. The objective of our R&D lab, is to maintain a high level of research into new innovative products which will segment the market in new ways to meet individual patient needs and thus grow the business of our customers.
Thus, Safilens’ strength comes from the combination of one of the most innovative R&D contact lens labs in the world and an experienced management team, with an outstanding customer service team. Our customer service team aims to satisfy both the technical and commercial needs of our clients in real time, thus providing the right solution at the right time for our customers and their patients.
Safilens' Strategy
- Research and innovation in both technology and in marketing
- Segmentation of the market. Identifying and marketing innovative products matched to specific patients needs
- Utilizing registered well known trademarks associated to specific types of lenses which help communicate an inherent intrinsic value to the lenses